Youtube’s recent policy changes have had nearly all content creators up in arms, but especially gamers, who seemed disproportionally targeted for demonetization and who reported losing upwards of 25-30% of their revenue. Destiny 2 had a slew of content creators stop playing it – and in the process promoting it – because Youtube hit all of their video with demonetization. Recently, the same thing happened to South Park’s The Fractured But Whole. However, in a recent interview with Polygon, Youtube’s head of gaming, Ryan Wyatt, claims that there are solutions on the horizon, and that they are working diligently towards them.

Youtube has been fairly quiet about the whole affair, despite numerous attempts to force a response. Dozens of videos by major youtubers and call-outs on Twitter did not convince Youtube to respond to just what exactly their rules are for demonetization. The largest issue is that content creators don’t know what they are doing wrong, and they don’t know how to bring their profits back. This is the heart of what is bothering creators, and a question we posed to Youtube and were promptly shut down from. During his recent interview, Wyatt outlined Youtube’s focus, but it isn’t exactly heartening for content creators.

While Wyatt’s statement is true – obviously advertisers need the best bang for their buck – he fails to give the same credit or credence to content creators even once in the conversation. It’s true that advertisers are bringing the money to the table, but without creators like the Game Grumps, those advertisers aren’t going to reach the millions of consumers they hope to reach, and this is where Wyatt and Youtube seem to have their thinking backward.

It seems confusing that Youtube is making no efforts to support their creators by working with them on revenue streams and profitability while also working with advertisers. Instead, Youtube’s advice has been bordering on insulting to many creators, even going so far as tell them to set up Patreon accounts. Some of the newer ideas Wyatt mentioned with Polygon involved donations, subscription services, or paying to send a message to a youtuber. While those are perhaps fine in other settings, they seem intrusive and out of place for a system that worked so well for so long. Twitch has secured a platform where donations make sense and are invited, but it’s because ads don’t litter the livestreaming service they provide.

Youtube’s biggest problem is simply that they are showing none of the support that once made them famous. While Twitch has rolled out a slew of updates designed solely to enhance the streamers process and progress, Youtube is working backwards, making it difficult for their creators to succeed and to create. With Twitch also putting added focus on clips, Youtube may begin to find itself struggling to keep its domination of the market if they don’t start treating their stars like what they are.