The inaugural start of the new season of League of Legends is just three weeks away on Jan. 20, but you wouldn’t know it by looking at the teams. As the first North American LCS series to be franchised, fans would expect all the teams to be doing everything they can to promote and pump up excitement. However, of the ten teams competing in the NA LCS, just three of those teams are fully prepared. Some teams are missing pictures, some have no info, and some don’t even have websites.

If you have tried looking for info on many of the NA LCS teams, you have probably run into some problems. The Golden Guardians, for instance, don’t have a website. Instead, any data about the team is buried inside the Golden Stat Warrior’s website. Other teams, like Clutch Gaming, 100 Thieves, and Flyquest all have websites, but there’s nothing on them. They are little more than shops and newsletters. OpTic Gaming doesn’t even mention they own an LoL team, and Team Liquid has the roster from last split on their pages. Only CLG, TSM, and EchoFox have actually taken the time to flesh out their new team player pages (although let’s be honest, why is Echofox’s roster buried in a schedule tab?)

And this is something consistent with esports. One of the reasons that many people don’t take esports so seriously is that esports doesn’t take themselves very seriously. For many years, the first search result for Team Dignitas was a euthanasia site, not the team’s home site – how does an international team allow their SEO to be so bad?

This is a multimillion dollar industry – these teams spent several million dollars just to have the chance to compete – but none of the owners act like it. Ponying up $10 million for a buy-in to create your own team, coupled with a few million more for players, and you would think the Warriors could afford one guy to make them a website. It’s something we’ve seen time and again across esports, and it’s also something we thought would change with the new teams. But it looks like the new teams are just as lazy and uninterested as the old teams in promoting their brand and their teams.

The truth is, for all the money and millions of fans tuning in, esports are still the wild west. No one has created any standards or rulesets. Fans are just as likely to pull their info from Reddit or Riot’s own lolesports than they are to visit team pages. Still, it is hardly helping the professionalism of esports when these organizations care so little about investing in their product. H2K continues to deliver bizarre, childish rants every few months, teams continue to half-ass social media, and even brand new teams hoping to build a following haven’t committed to the most basic of team building.

The fact is, these organizations can’t continue to complain about Riot not doing enough for them when they don’t do the bare minimum. Even local flower shops have functioning sites and social media in 2017. Esport teams have spent a lot of time telling everyone to treat them like the big boys and very little time acting like it. It’s 2018. It’s time to act like you’re as important as you claim.