An Important Lesson We Can Learn from Microsoft Giving up on Groove and Working with Spotify
An Important Lesson We Can Learn from Microsoft Giving up on Groove and Working with Spotify
Microsoft announced that it’ll be dropping its own subscription music service, Groove, in favor of Spotify.
Groove, which was originally Xbox Music, has had a middling life. It was never anywhere near the best or worst music app and that mediocrity seems to have been its demise.
For a long time there was no Spotify app available on the Xbox. Then two months ago, Microsoft quietly unveiled the Xbox Spotify app, essentially admitting defeat for its own streaming service. Ever since then, it’s felt like a matter of time until Groove ultimately disappeared. And although the end of Groove was predicted by many, Microsoft’s adoption of Spotify has come as quite a surprise.
Instead of just leaving Groove users high and dry, Microsoft has partnered with streaming giant Spotify. As early as next week, Groove users will be able to seamlessly move their music and playlists from Groove to Spotify. According to Microsoft, the process will be plain and simple, with the UI doing the majority of the work.
There’s quite a few different adages that come to mind here — ‘If you can’t beat them, join them’ and ‘never give up’ are the two that really stand out, but neither really articulate exactly what Microsoft did here. They managed to do something that we, as a collective society, could really learn from.
Microsoft understood that their ideas were okay, but that someone else’s ideas were better and more astutely executed. Instead of trying to compete with the better ideas or undermine them, they decided to work with them. They didn’t pout about their loss or complain that Spotify cheated somehow. They moved on and decided to do what was best for their users.
Without veering too far into social commentary, these kind of actions are too few in our modern society. If we could stop being immovable and divisive in our opinions and beliefs, we might realize that most people want the same general things. There’s a million different nuances to be had, but those are usually small and relatively inconsequential in the long run. Plus, just because we have differences doesn’t mean we’re all enemies.
And of course there are outliers and exceptions, but if we didn’t spend so much time at each other’s throats, we’d have more time to do the things we love, like play badass video games while listening to great music.
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