The LA County Fair Tries on Video Games
The LA County Fair Tries on Video Games
We are all for gaming being embraced by the rest of the world. In fact, we think it is a fact of life that it will be, but that progress has been extremely slow coming. While many of us played Halo or Counter-Strike in high school, the rest of the world still treated those things as hobbies to eventually be put away. So when the LA County Fair – an event that boasts over a million visitors annually – decided to house a gaming section, we were all for it.
Disappointment is perhaps not strong enough a word for what the county fair brought to gaming. What it promised was:
“-Exhibitions and appearances by top professional esports organizations including Counter Logic Gaming and the LA Immortals”
“Cutting edge virtual reality stations”
“Upcoming releases from indie developers”
-“Over 40 gaming retail & entertainment vendors”
However, what we got was much less. While CLG had a booth selling a very small amount of gear, no representatives from the organization seemed present. Supposedly IMT was going to arrive around 6-9pm (according to a post on their instagram), but the event itself had none of this information available. Similarly, indie developers as a plural is a bit off as there was only a single developer offering testing for two of their games. When we tested one game, we were surprised to find that despite being a game their studio made, they weren’t sure of the buttons or what the items even did.
If we said there were twenty vendors, we would probably be being generous, but they also varied pretty wildly from video games. One booth sold anime goods, another was a woman’s personal art, and another was a cosplay group for Star Wars.
In all, Chicken Charlie’s was better advertised than the massive hall that the games were set up in (we saw at least four massive Chicken Charlie’s signs blaring music with lines around the corner). It was also odd that the gaming section was put as far back from the actual events and foot traffic of the fair as seemed possible.
As poorly managed and organized as the event was though, the fans that did show up were enthusiastic. They cheered loudly for two amateurs playing Overwatch on the stage, and when the announcer attempted to shoutcast the game – of which he was awful at – he eventually asked the crowd if they would like to do it, and two very good amateurs took over casting the tournaments.The interest was there; it was everything else that failed.
If the LA County Fair had attempted to properly advertise, promote, and stock the exhibition hall, I have no doubt that it would have been swimming. Even if they had just hooked up some speakers outside to play the loud gun-blasts of the tournaments then it would have drawn fans because the fans were there, and they were enthusiastic and eager for content. It’s just going to take more than a half-assed attempt and an organization treating gaming as if it’s still just a hobby and not a multi-billion dollar industry.
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